No matter what industry you’re in or what product or service your company offers, you likely have one overarching goal for your next event: meet as many new leads and customers as possible. To do that, you’ll have to do more than simply show up with a branded sign. You need a strategically designed brand experience that invites visitors to have a meaningful interaction with your company and staff. A theme can be a great way to do exactly that and ensure you stand out in an attendee’s memory long after an event ends. Read on to learn more about incorporating a theme into your next trade show or event. Choose Wisely Any successful event theme requires planning—beginning with a brainstorming...
While many businesses prefer to invest in a fully-customized display that is theirs to keep, others will find rentals a better option. If you’re looking for more flexibility from one event to the next or only plan to attend one or two events annually, a rental may be the right fit for you. Renting an exhibit doesn’t mean you have to settle on the experience you offer. It’s still important to design a brand-driven, customer-focused display that will maximize your ROI and keep you at the forefront of your prospects’ minds. Read on to learn how you can personalize your exhibit rental to fit your brand and achieve your marketing goals. Define Your Brand Before you can design a brand-driven exhibit, you have to...
Here at Display America, we talk a lot about designing exhibits that are brand-driven and customer-focused—but what do those buzzwords mean, anyway? And what do they have to do with a successful trade show exhibit? Read on to learn more about this strategic approach and how you can incorporate it into your next event. Brand-Driven Exhibits Communicate Who You Are Before you can design a brand-driven exhibit, you have to start by defining your brand. Your brand is your company’s unique “voice” that sets you apart from the competition. Your logo, color scheme, and font choices are all examples of branding elements. Your brand also includes your photography style and tone of voice. Each of these visual elements should reflect the...
Designing your next corporate exhibit is an exciting process. Working directly with our trade show and exhibit consultants, you brainstorm on ideas that build brand equity and establishes authentic connections with potential and existing customers. Before you dive into the creative process, however, there’s one thing you absolutely must take care of first—establishing a consistent brand. A successful exhibit will increase brand awareness, but if your brand is constantly changing over time, your hard work will be for nothing. Read on to learn why consistent branding is so important and how you can use it to elevate your face-to-face marketing strategy. What does branding include? What is an immersive brand experience? Branding describes the image your company portrays to customers...
In a world where businesses largely interact with customers through virtual mediums, a trade show or event is the perfect opportunity to have memorable, face-to-face connections. However, this doesn’t mean you should abandon the use of technology altogether. When used properly, technology can support you before, during, and after an event, helping you capture leads and create an excellent customer experience. Of course, you can’t just throw some technology into your booth and hope it serves your goals well. Like everything else in your trade show marketing strategy, your use of technology should be strategic, seamless, and simple. Strategic Technology Helps You Sell In order to gather leads and close more deals, you have to demonstrate how your product or...
