Everybody wants to get more attention in the exhibit hall. The good news is that you can get more foot traffic, conversations, and ROI with your trade show booth. All you need is a pinch of creativity!
Use these hacks to get the most out of your display.
Rent instead of buy
You don’t have to buy a trade show booth at all. You can work with a company like Display America to rent an elaborate, show-stopping display without actually purchasing it.
You simply choose a readymade display to rent, apply your purchased graphics to it, and let the compliments roll in.
Best of all, you can afford to set up a more high-end booth without the big upfront investment.
Great giveaways
The best trade show exhibitors don’t ask people to come to their booth. People naturally flock to their booth. Why? Because they perceive that the exhibitor is providing value.
That’s why high-quality giveaways are so important. You can compete with the big displays next door by providing gush-worthy giveaways that make attendees point and say, “Where did you get that?”
Good giveaways don’t have to be expensive, either. Be bold and pass out t-shirts, sticky notes, earbuds, Popsockets, charging cables, and more. Provide inherent value for the people visiting your booth. They’ll reward you with more foot traffic and higher engagement
Screens
Printed materials are an effective selling tool, but when you’re on a budget, they aren’t the most affordable option.
Screens, however, immediately increase your booth’s perceived value to attendees. They’re multi-purpose and multi-use so you get more long-term value from them. You can change up the screen display for each conference, getting the most mileage out of a one-time purchase.
Even something as simple as an iPad can help your booth staff follow up with more trade show leads.
Lighting
Lighting is affordable and it attracts a lot of attention in a dreary convention hall. You can opt for backlit banners or counters, or something as zany as disco balls and mood lighting.
Partner up
Are there other exhibitors that you can partner with? The best way to do this is to find an exhibitor with complementary service. For example, if you sell shoes, they sell socks.
Partner up with another exhibitor and set your booths up side-by-side. Create so much ruckus that people will come over to see what the fuss is about. Cross-promote each other at your booths to get more traffic and business for no added cost.
Bring your tribe
Your trade show display is only as good as the people in it. Bring your tribe of amazing reps to each conference.
Staff the booth with enough people to rotate in shifts, so your booth reps are always fresh-faced and ready to mingle.
Train your staff ahead of the event, too. Make sure they know the target audience, event goals, and talking points. If you want to get more business out of the trade show, then staff training is a must. Best of all, it’s free!
The bottom line
Your trade show booth is an investment. Get the most out of that investment with these clever hacks. You’ll protect your budget and enjoy more time in the spotlight—what’s not to love?
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