Managing a trade show program for your organization is an enormous undertaking and requires lots of decisions about branding, sponsorships, booth staffing and logistics. However, the most fundamental decision of all is selecting the right shows that are worthy of your marketing dollars. Selecting the most appropriate shows requires a measured approach using the following steps and avoiding shortcuts. It demands time, introspection, scrutiny and lots of research. Conduct Extensive Research Survey Your Customers Create a List of Possible Shows Meet with Show Management Attend Before You Exhibit Extensive Research and Background Analysis The first and most often skipped step of the show selection process is to survey internal divisions such as marketing, sales, product development and management. You need to start...
We are confident that the trade show industry will continue to grow and prove that face-to-face interactions are important in the business model. While we strive to remain on the cutting edge of technology, creativity and service to our customers, we are mindful of the need for flawless execution in our business and are committed to expressing our core values through our work. This is why we are determined to make Display America an even more special place for our employees. We are committed to listening closely to their insights so that we may unleash their personal and professional potential for our customers and for the communities in which we work and live. We are grateful for the dedication of our...
Innovation is the future of every industry, especially in the exhibit and conference industry. We need to find new ways to get ahead, garnering better results for our clients and awe-worthy experiences for their attendees. Display America is doing just that. Since 2003, we’ve pushed the envelope to innovate trade show marketing, exhibit design, and production. As a Certified Minority Business Enterprise, we’re proud to see the incredible growth not just of Display America over the past 16 years, but of the trade show marketing industry. In recent months our company has made huge strides towards innovation. Check out the latest happenings at Display America to see how we’re making waves in the world of exhibit marketing. Supplier Of The Year Display...
Have you ever gone to a conference and thought, “Why were we at this conference? I don’t think we got any sales leads.” After all of your hard work, it can be deflating to see that your trade show efforts didn’t produce business. The good news is that you can do exhibit marketing without breaking a sweat. Now is the time to start strategizing instead of surface-level planning for your next trade show. Follow these tips to plan an easy and fun trade show exhibit that will have you rolling in new business.Know the audience What kind of attendees will be at the conference? No matter the industry, every trade show attracts a different type of attendee. Know what they’re...
Return on investment is the most important part of trade show marketing. After all, if a trade show didn’t bring in business, it didn’t produce results for your company. That’s why trade show professionals have to carefully watch the purse strings when planning their trade show season. We all want to get more for our money. Use these clever hacks to do the most effective trade show possible on a tight budget. Presenting at a trade show with a small budget Choose the right conference Trade show ROI starts with your audience. Every trade show attracts a particular audience, and it’s your job to make sure the trade show has the right audience for your business. If you’re operating on...
