Trade shows are a significant investment. When you take into account the cost of your display, travel expenses and employee time, the numbers add up quickly. How do you know that a trade show is really worth that time and effort? Fortunately, tracking your trade show ROI isn’t difficult. When you track, you’ll not only know whether or not a particular trade show was worth the investment, but you’ll also find ways to improve your strategy and boost your ROI at future events. Check out these 4 simple steps to track and improve your trade show ROI. Define your goals. Before you can meet or surpass your marketing goals, you have to start by defining those goals. Consider what measures you...
As your company prepares to invest in trade show marketing, you’ll be faced with an important question: Will you rent or buy your exhibit? There’s no one-size-fits-all solution, but careful consideration of your priorities will help you to determine what’s best for you and the customer experience you’d like to create. Flexibility, customization, return on investment, availability, and logistical support will all be key factors in your decision to rent or buy your trade show displays. Flexibility Your goal is to create a memorable and immersive brand experience that engages your customers. You may decide that the flexibility rentals provide best equips you to meet that goal. If you need to change the size and shape of your exhibit—or simply want...
Display America has announced a total overhaul of its brand, website, and services—starting with a new name: DA. After two decades of providing tactical support, pop-ups, and banners for trade shows and exhibits, DA discovered a shift in the needs of their clients. Carlos Quiñones, president and CEO of DA, explains, “Our world is saturated with advertisements. Businesses are realizing that face-to-face marketing is the best way to break through all of that white noise and create personal, unforgettable connections with customers.” As businesses seek out these authentic connections at trade shows and events, many are turning to DA for interactive technologies and branding strategies to update their approach. Quiñones explains, “Both large international corporations and small, locally-owned businesses are...
Old School Trade Show Marketing Trade show marketing used to be so simple… right? You simply scanned a catalog, picked out your display or sign, and ordered it. But was it truly simple? Under this traditional system, the burden was on the business to figure out how to make a template ordered from a magazine fit their brand. Once it arrived, they were responsible for storing, transporting, setting up, and maintaining their signs and displays. Display companies offered little to no support, and as a result, businesses’ trade show marketing strategies suffered. At best, companies were hobbling together a display they hoped would communicate their brand and then dedicated massive amounts of staff time and energy to pull it off....
