Trade show exhibits are no small investment for your business. When you put in the time to build the perfect trade show display, you want your exhibit marketing to go off without a hitch.
With the data explosion over the past few years, several new technologies have been spawning, and AI and Big Data analytics are on the top. These advanced technologies have been transforming the way businesses operate. Many organizations have already made huge investments in data analytics. According to an Ernst & Young survey, 90% of companies are elevating digital priorities in their strategic planning over the next two years. But many are challenged to build an effective approach to fully realize their potential. So, how can organizations use AI to drive a deeper connection with their customers? How can we track customer behavior patterns that can be used for micro-targeting and analysis? There is no doubt that these unique insights can and will...
Marketing—now more than ever—is driven by numbers and guided by metrics. With the rise of more robust, in-depth analytics, items once thought to be incalculable can now be tracked and measured with striking accuracy. As a result, marketers are increasingly asked to step up to the plate to prove return on investment. CEOs, CMOs and CFOs are asking their marketing teams to justify the impact on the balance sheet with measurable results and reasonable returns on investment. Trade shows and face-to-face marketing events can be the secret play for achieving sales and marketing goals and creating strong ROI. They are the marketing vehicles that combine direct sales, lead generation, company exposure, media relations, press coverage and product demonstrations all in...
When you’re planning for an event or tradeshow, there are many important things to consider, such as whether you’ll rent or buy your exhibit, what technology you should incorporate, and how you’ll track your ROI, just to name a few. In the face of such big decisions, it would be easy to let seemingly smaller ones—like your team’s attire—sit on the back burner. However, these small details are just as important as the big picture items! Events provide a unique opportunity for your team to get face-to-face with potential customers, so don’t let poor event attire ruin your opportunity to form positive first impressions. Read on to learn what you should consider when preparing your team to dress for success. Stay True to Your Brand...
One of the most common mistakes businesses make in thinking about marketing is to view individual initiatives as “either/or” opportunities. We talk a lot about trade show marketing here at Display America, but we know that an effective marketing plan goes beyond trade shows and events. In fact, it considers how a variety of marketing initiatives can work together to increase brand awareness and attract more business. Read on to learn how your trade shows and events can and should work together with other marketing initiatives, including social media, your website, and printed materials. Social Media and Trade Show Marketing Whether you use Facebook, Instagram, LinkedIn, or some other network, social media marketing is a powerful way to reach your...
