One of the biggest hurdles to designing a trade show booth is finding the right design for your brand. When you partner with a display company like Display America, the options are so open and limitless that it can be hard to know where to start. Check out a few of Display America’s recent trade show booths. Get inspired and create a trade show exhibit that highlights your brand’s unique personality. Glico (Pocky) Food company Glico hired Display America to create a fun, colorful booth for their product, Pocky, which are snack-sized biscuit sticks. With fun colors and playful backlit graphics, this display was a hit on the trade show floor. Wood shelving makes the booth more comfortable and inviting...
Everybody wants to get more attention in the exhibit hall. The good news is that you can get more foot traffic, conversations, and ROI with your trade show booth. All you need is a pinch of creativity! Use these hacks to get the most out of your display.Rent instead of buy You don’t have to buy a trade show booth at all. You can work with a company like Display America to rent an elaborate, show-stopping display without actually purchasing it. You simply choose a readymade display to rent, apply your purchased graphics to it, and let the compliments roll in. Best of all, you can afford to set up a more high-end booth without the big upfront investment. Great...
Everybody wants a trade show booth that wows potential customers. But creating a good display is hard work! There are so many options that it’s easy to feel overwhelmed. Do you go with interesting fads, or something more classic? Do you want to be professional or fun and out-there? Your best bet is to consult with a display booth expert. While Display America’s experts are always available, check out these quick FAQs to solve the most common display booth woes. How the experts build exceptional booths How does the booth creation process work? Whether you already know what you want or need some expert clarity, a booth provider can give you the quality you need. For the Display America process,...
Trade shows are all about showing your brand’s best side. But there are so many options for your booth that it can be dizzying. While custom displays give off a certain wow factor, they aren’t always the best option. If you have a limited budget, want a lot of flexibility, or need simpler shipping and installation options, a portable trade show display may be for you. What is a portable trade show display? Unlike custom displays, which require hours of effort to assemble, portable trade show displays come together and apart in a snap. Portable displays are built on high-quality frames. You simply switch out the creative that goes over the frame for easy installation and long-term durability. The benefits...
Trade show marketing is a valuable way to grow your business. However, if you’re new to exhibit marketing, a lot can go awry. Whether you forget to order print materials or someone trips and tears down your display, trade shows are a little unpredictable. Marketers can’t plan for everything. But you can do a little advance planning to make your trade show marketing easier and more effective. The key is to avoid these common trade show marketing mistakes. The 5 most common trade show marketing mistakes 1. Going in blind to the competition You’re preoccupied with shipping your trade show booth, promoting the event, planning your giveaways, and arranging for travel. Instead of focusing solely on promoting your brand for...
