Going compact: The unsung benefits of a portable trade show display
Trade shows are all about showing your brand’s best side. But there are so many options for your booth that it can be dizzying.
While custom displays give off a certain wow factor, they aren’t always the best option. If you have a limited budget, want a lot of flexibility, or need simpler shipping and installation options, a portable trade show display may be for you.
What is a portable trade show display?
Unlike custom displays, which require hours of effort to assemble, portable trade show displays come together and apart in a snap.
Portable displays are built on high-quality frames. You simply switch out the creative that goes over the frame for easy installation and long-term durability.
The benefits of portable displays
Elaborate displays are great, but portable trade show displays work better than custom displays in certain situations. Here are the benefits of portable trade show displays for your business.
Businesses often have tight budgets for trade shows. Fortunately, you can get an amazing display even with a tight budget.
Portable trade show displays are much more affordable to produce. While custom displays are often in the $20,000 range, portables are much cheaper.
Simply print your custom graphics and slip them over the portable frame. With fewer bells and whistles, they’re easier to use and more affordable.
In fact, portables are so affordable that many of our clients buy two sets. If you often find yourself exhibiting at two trade shows at once, this is an affordable way to make it happen. Portables can also augment your existing custom display for the times when you need to be in two places at once.
Function and flexibility
Portable trade show booths can be adjusted to fit any event or situation. Plus, they’re built to last, so you can use them for years without worry.
If you often host events outside of trade shows, you can use portables for extra signage. They’re particularly helpful at job fairs or networking events.
Occasionally you may not get the booth size you want at a conference. While this would be a deal-breaker for a custom booth, you can still make do with portables. Add or remove elements to fit the space you’re in without worry.
Easy to transport
This is a big selling point for portable trade show displays over custom jobs. Custom booths require expert labor to install, take down, and transport. This can cost a lot of money, driving up your exhibiting costs.
Portable trade show booths don’t need any of that. Many booths can be shipped through U.S. mail. They’re also designed to fit in the trunk of a car.
These lightweight booths are easy to carry, too, meaning you don’t have to worry about your booth representatives hurting themselves while transporting materials.
The bottom line
When it comes to trade show displays, you have a lot of options. But don’t worry. Display America is here to take the guesswork out of the process for you.
Our Nimlok brand portable displays are both affordable and high-quality. Chat with us now to see if a portable trade show booth is right for your business.
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