How do I build an exceptional trade show display? A Q&A with the pros

Everybody wants a trade show booth that wows potential customers. But creating a good display is hard work! There are so many options that it’s easy to feel overwhelmed.

Do you go with interesting fads, or something more classic? Do you want to be professional or fun and out-there?

Your best bet is to consult with a display booth expert. While Display America’s experts are always available, check out these quick FAQs to solve the most common display booth woes.

How the experts build exceptional booths

1. How does the booth creation process work?

Whether you already know what you want or need some expert clarity, a booth provider can give you the quality you need.

For the Display America process, we assist in booth strategy, the creative, and the actual execution. If you don’t have existing creative files, this is a great all-in-one option to save you time, hassle, and money.

We start with your brand goals. Our team analyzes your brand, creates an engagement strategy, and forms a competitive analysis. Working with you, we then create the design based off of your business goals and needs. This includes interactive technology, graphic design, and a plan for how the booth will flow.

Once you sign off on everything, our team executes the booth. We work with suppliers to build the booth in as little as two weeks. We can even help out with logistics like shipping, installation, and event marketing operations.

We recommend choosing a trade show booth provider that gives end to end service. This ensures you build an exceptional trade show booth aligned to your business and customer needs, getting more results for the long haul.

1. How much does a trade show display cost?

That’s tough to say. The size, materials, and complexity of your booth all will affect the price. You can get the most bang for your buck by following these suggestions to optimize the cost.

Generally speaking, a basic booth may cost as little as $2,000. Remember that a trade show booth is an investment in your brand. You want to get the most mileage possible out of your investment, so set your booth up right the first time with an eye for quality.

1. Do I need to buy an exhibit?

Nope! If you only attend one trade show a year, or seldom have the need to exhibit, a booth rental might be better for you.

Booth rentals are an economical way to preserve your budget while presenting a jaw-dropping booth at your next trade show.

Display America offers booth rentals where you rent the bulk of the booth items, adding custom graphics and signage to personalize the booth for your brand.  

The bottom line

Trade show marketing doesn’t have to be complex. We know you need the best results for your brand. Give Display America’s trade show booth experts a ring to plan the perfect display for your budget, customer, and business.